Handbook for Ecommerce Management for en=commerce practitioners, entrepreneurs, and students.
Ecommerce Unmasked addresses the needs of ecommerce practitioners and budding entrepreneurs to secure their ecommerce businesses against fraud and risks prevailing in the ecosystem.
As a book on ecommerce management, it is a handbook and ecommerce one-on-one for consumer goods online business in India.
It deals with disruptive competition and its conflict with offline channels.
It has practical tips and 40 real cases of fraud.
Cartoons add humour to the subject.